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Yosemite National Park

Interpretive Media

Yosemite National Park receives over 4 million visitors per year, including national and international tourists and campers. Working with NPS staff, Chad Upham led the design and development of the first official NPS Yosemite App and interpretive signs, making important visitor information easy to access and understand.

Projects led by Chad Upham in 2013–2014 while employed with L Studio.
Web Design and Development, Information Design, Environmental Graphics
iPhone and iPad side by side showing the launch screen and sample interface screens from the NPS Yosemite app
Yosemite National Park app in iTunes

NPS Yosemite App

In 2013, Chad Upham guided the design process of the first official NPS Yosemite App for iOS iPhones/iPad and Android, from concept through launch in a period of 10 months. The app organizes content into: sites, services, programs, map, and more, with several special features including an “Add to my itinerary” function and an NPS themed photo frame for selfies.

NPS and Yosemite Conservancy logos
Slider Image: List of App Content Types including Areas, Sites, Maps, Programs, Activities, and Services
Slider Image: Diagram of Content Sources including static content, dynamic content, urgent alerts, and third-party content
Slider Image: Wireframe diagrams of typical app screens
Slider Image: Print out of app visual design with hand-written design comments and notes
App Visual Design Assets

App Content Management System

A content management system was built allowing NPS staff to update dynamic content pushed to the app to correspond with seasonal changes. Once updated content was pulled into the app, it was self-contained to function without cell phone signal in the many remote areas of the park.

YNP App Content Management System
Interpretive signs on display in front of the Yosemite Valley Visitor Center

Interpretive Signs and Trail Information

In peak seasons, there can be long lines to speak with a ranger at the Yosemite Valley Visitor Center for visitors seeking basic information and recommendations for hiking and other recreational activities. Working with NPS staff, a series of outdoor sign panels was designed to provide answers to common questions, and demonstrate the distance and difficulty of some of Yosemite Valley’s most popular day hikes. Using Google Earth to render three dimensional elevations and trails, the maps help visitors plan their trips for maximum safety and enjoyment.

Close up of finger pointing at interpretive map of Yosemite Valley
Interpretive sign panels 1-3
Interpretive sign panels 4-6
Interpretive signs in front of Yosemite Valley Visitor Center
All Projects