Sonoma Botanical Garden
Seasonal Campaigns
Ribbit Exhibit — Spring/Summer 2024
The garden’s first major summer exhibition brought a collection of more than a dozen playful human-scale copper sculptures of frogs sporting a range of poses and personalities placed throughout the garden. This “Ribbit Exhibit” gave visitors a new reason to visit the Garden, guided by a “Frog Finder” map handout to locate them all. Rather than use literal photography of the sculptures, Covive built curiousity and delight by presenting the artworks as graphic illustrations (each traced from photo reference) in promotional materials which included tabloid posters, flyers, post cards, rack cards, and print and digital advertising. Stickers were produced using the illustrations as a reward for completing the frog finder challenge. The exhibit was a great success, boosting visitation and raising the profile of the garden as a regional must-see.
Winged Wonders — Spring/Summer 2025
The City had been using a project logo for several years for its community outreach efforts, public meetings, and charrettes. During preliminary design stages for the plan document, as Covive explored typography and color options, we developed an alternate project brand and color palette which would be a little less generic, blend with the look of the planning document, and provide a foundation for future brand extensions for initiatives by the planning department. The three-line "M" arrow was retained, refined and given dimension through shading. Type and color were simplified and made bolder to present a more modern vision of the City on the national stage.
Spirit Guides— Spring/Summer 2026
The City had been using a project logo for several years for its community outreach efforts, public meetings, and charrettes. During preliminary design stages for the plan document, as Covive explored typography and color options, we developed an alternate project brand and color palette which would be a little less generic, blend with the look of the planning document, and provide a foundation for future brand extensions for initiatives by the planning department. The three-line "M" arrow was retained, refined and given dimension through shading. Type and color were simplified and made bolder to present a more modern vision of the City on the national stage.
Bonsai & Blossoms — Winter 2026
The City had been using a project logo for several years for its community outreach efforts, public meetings, and charrettes. During preliminary design stages for the plan document, as Covive explored typography and color options, we developed an alternate project brand and color palette which would be a little less generic, blend with the look of the planning document, and provide a foundation for future brand extensions for initiatives by the planning department. The three-line "M" arrow was retained, refined and given dimension through shading. Type and color were simplified and made bolder to present a more modern vision of the City on the national stage.
