20th Anniversary Campaign
Opticos Design
20 in 2020 Anniversary Logo
The identity was designed to be bold, playful, hand-crafted, celebratory, and uplifting. The numbers 2020 are assembled with multi-colored pieces of varying shapes, creating complex relationships between the elements in a way that is compatible and complementary to the Opticos logo. It is also informal enough to evoke a free-spirited Berkeley vibe, drawing on the heritage of civil rights and environmental movements, which paved the way for much of the community-focused design work Opticos leads as a B Corporation today.
Because the anniversary will be celebrated throughout the entire year 2020, the stacked numbers also bring to mind 20/20 vision or clarity, which Opticos brings to its client engagements.
Timeline Posters and Custom Web Page
Earlier in 2019, Covive had guided messaging strategy for Opticos Design, as they sought to build their business development appeal for public sector clients. The resulting tagline: “We see people. We see possibilities. We see promise.” addresses the needs of jurisdictions to engage their communities, explore innovative solutions, and deliver on quality of life results. Covive used these phrases as an organizing structure for a visual timeline of the company’s own milestones and impact over 20 years. The timeline was produced as a quadriptych of posters for display in the office and at their anniversary celebration, and in a long scrolling custom-coded page within the company‘s website, that was shared via email newsletter, blog post, and home page navigation feature. The timeline layers photography, key project highlights, current and past staff, and memorable moments. Opticos at 20
Style Guide
A simple style guide was prepared to demonstrate uses of the identity for the year-long celebration, including application to business communications, commemorative gifts, and apparel.