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Cytokinetics

Empowering Muscle. Empowering Lives.

Cytokinetics is a late-stage biopharmaceutical company focused on discovering, developing, and commercializing first-in-class muscle activators as potential treatments for people with debilitating diseases in which muscle performance is compromised and/or declining. Covive has worked with Cytokinetics since 2008 to design annual reports and other corporate communications.

Environmental Graphics, Messaging Strategy, Information Design
Photograph showing mural installed in an office hallway with the phrase

Office Graphics

In 2015, the company launched a new brand (designed by others) and sought to bring the new brand messaging and visuals into office hallways and conference rooms for employee morale and guest experience. Covive designed over 40 different graphic installations including full-wall murals, circle-shaped posters, vinyl graphics, and window banners. The designs enhance the previously bare walls and help keep focus on the mission and values of the company.

Poster in shape of a circle with headline 'Pioneering new therapies for people impacted by muscle diseases.'

‘Wall of Heroes’

In 2016, Cytokinetics commissioned a series of photographic portraits of patients living with the diseases of impaired muscle function to create a “Wall of Heroes” gallery in their corporate office. Covive worked with photographer Mary McHenry to capture the inspirational determination and courage of these men, women, and children, paired with quotes in their own words. The portraits were unveiled at an all-hands ceremony, with patients, family members and special guests in attendance.

Screenshot of the Drawdown website on a mobile device showing a solution detail page
Poster with headline 'Our Inspiration'
Portrait of Corey, diagnosed with ALS in 2007
Portrait of Logan, diagnosed with SMA in 2008
Portrait of Shelly, diagnosed with ALS in 2013
Portrait of Tomas, diagnosed with Heart Failure in 2014
Portrait in remembrance of José, diagnosed with ALS in 2012
Annual Report 2018
Annual Report 2016
Annual Report 2015
Annual Report 2009
Annual Report 2008

Annual Reports and Holiday Cards

Since 2008, Covive has designed annual reports and holiday cards for Cytokinetics, presenting relevant themes and messages for shareholders and industry associates. The most recent 2017/2018 holiday card features a new series of photo portraits of Cytokinetics scientists with their families, in their every day lives, acknowledging their hard work, dedication, and character, in the office and at home.

All Projects