AT&T
Citizenship & Sustainability Poster
While employed with Mercury Group, Chad Upham designed poster concepts combining statistics and keywords as part of our work to tell the story of AT&T’s Citizenship & Sustainability initiatives and progress. The poster serves to provide a visual focal point which invites investigation, new insights, and big picture understanding of the scope and scale of these impacts within the organization and beyond.
Art direction and design by Chad Upham while employed with Mercury Group in Seattle, Washington.
Information Design
Poster Concept Alternatives
Working with AT&T brand fonts and color palette, designs take three unique approaches to organizing information. The ‘atomic’ concept uses spiraling network of nodes and connections to establish relationships between the main elements with supporting statistics, charts, and descriptions. The ‘isometric’ design uses illustrations of roads, buildings, vehicles, people, and business infrastructure concepts to show the physical impact of the company in a modular game-like way. And the ’globe’ design creates an integrated colorful pattern where typography forms a circle reminiscent of the company logo itself.
