Open Space Authority of Santa Clara Valley
Brand Identity and Communications Design
Open Space Ecosystem logo
When the Open Space Authority was formed in the 1990s, its representative mark was a mature Oak Tree. Today, the tree has been replaced by a related but more dynamic symbol: The oak seedling. Growing out of a multicolored ring, this seedling represents a new generation for the organization and a new paradigm for stewarding open space in the community. From the tiny acorn grows the mighty oak. The many colors of the ring represent the various services that open space provides to the community, from keeping our air and water clean, to mitigating the effects of climate change, to keeping people healthy and happy. Open space is central to maintaining the quality of life in the Santa Clara Valley.
Brand Guidelines
A brand guidelines document was prepared to demonstrate uses of the identity, including application to fleet vehicles, uniforms, and communications.
In the years since the identity was developed, implementation of many new applications has been guided by the strength of the core identity and brand guidelines, establishing a cohesive, widely recognizable, and beloved brand throughout the County.
